Data protection

We take the protection of your personal data (definition in point 2) very seriously. With the following data protection guidelines ("data protection guidelines") we want to create transparency about how Ferdinand & David processes your personal data. If you have any questions, you can reach us on weekdays from 10:00 a.m. to 5:30 p.m. on the telephone number +49 4044140538 or by email at


  1. General

Ferdinand & David, Dorotheenstraße 48, 20301 Hamburg, Germany, ("we", "us", "our") is the data controller for all data that is collected in accordance with the current data protection guidelines. This privacy policy is the basis on which we use cookies on our website deploy.

  1. Personal data

Personal data are only collected and used by the provider if this is permitted by law or if you consent to the data being collected. If we process your personal data on the basis of your consent, you can revoke your consent at any time to the person responsible (Section 1). Withdrawing your consent does not affect the legality of the processing carried out on the basis of your consent up to the point of withdrawal.

Personal data are all personal details and information that relate to a specific or identifiable person (“personal data”).

These are collected when you buy bracelets on our website, register for news and offers, or request support.

Personal data includes name, title, telephone number, delivery address, email address, IP address, payment data, as well as information you voluntarily provide and your behavior on our website.

You can use a large part of our website without providing your personal data. In this case, the web server only saves a so-called server log file each time a page is called up, such as your IP address, the date and time of the call, the amount of data transferred and the requesting provider.  

The legal basis for processing the server log files is our legitimate interest in accordance with Art. 6 Para. 1 S. 1 lit. f) GDPR, as processing is technically necessary to display our website.

Your personal data will be disclosed to our hosting provider due to our legitimate interest in web hosting acc. Art. 6 para. 1 sentence 1 lit. f) GDPR.


  1. Processing of personal data

3.1 Customer portal and processing of personal data after contact

If you contact us by email, we will process your personal data sent to us for this purpose (e.g. email address, name). The processing of your personal data is necessary in order to be able to react to your request and to process it.

The legal basis for the processing of your personal data that is transmitted to us via your email request is our legitimate interest in accordance with. Art. 6 para. 1 sentence 1 lit. f) GDPR for the purpose of processing and answering your request. If you contact us to conclude a contract with us or to take pre-contractual measures, the legal basis is Art. 6 Para. 1 S. 1 lit. b) GDPR.

In addition, you have the option of registering in our online customer portal by stating your name and email address. The legal basis for the collection and processing of your data for the purpose of registering for our customer portal is Article 6 Paragraph 1 Clause 1 lit. b) GDPR.

After successful registration and prior login by entering your user name and password, you can use our customer portal and view your order status there. In particular, you can change your personal data. We always collect and process your personal data for the purpose for which this data was transmitted to us when using the customer portal. With the data processing, we pursue the goal of facilitating the execution of your sales contract with us.

The legal basis for the collection and processing of your data, which are transmitted to us in the context of your use of our customer portal, is, in the event that you have transmitted data to us about your purchase contract, Art. b) GDPR.


3.2 Processing of personal data when concluding a sales contract

If you would like to conclude a purchase contract with us via our website, it is necessary to provide personal data during the ordering process that are required for contract processing and implementation (e.g. your name and address). In addition to the necessary mandatory information, you have the option of providing further voluntary information. These are marked as optional information in the input mask.

Your personal data, which you have given for the purpose of an order, will be used by us to fulfill and process the contract. The legal basis for the collection and processing of your previously named personal data is Art. 6 Para. 1 S. 1 lit. b) GDPR.

To carry out your payment process, you will be redirected to the external website of the respective payment service provider. The respective payment service provider is independently responsible for the data processing of your personal data in the course of processing the payment process.


3.3 Waiting List

You have the option of being put on our waiting list if the product you have selected is currently or not yet available. We collect and process your personal data that you provide to us via the input mask (name, email address). The data processing is carried out with the aim of informing you immediately about the availability of the product. As soon as the product is (again) available, we will notify you of this via the email address you provided. The legal basis for the collection and processing of your previously named personal data is Art. 6 Para. 1 S. 1 lit. b) GDPR.


3.4 newsletter

You have the option of subscribing to our newsletter on our website by consenting to our website informing you about new products. We then process the e-mail address you provided for the purpose of sending our newsletter.

The legal basis for collecting your e-mail address is Art. 6 Para. 1 S. 1 lit. f) GDPR, the legal basis for the further processing of your e-mail address for the purpose of sending the individual newsletters is your consent - Art. 6 Para. 1 S. 1 lit. a) GDPR.

You can object to the processing of your personal data for the newsletter at any time by sending a corresponding message to the person responsible (Section 1) or withdraw your consent. Withdrawing your consent does not affect the legality of the processing carried out on the basis of your consent up to the point of withdrawal. Please note that for unsubscribing from the newsletter, a so-called "unsubscribe link" is also embedded at the end of each newsletter, which you can activate to send us an objection to the sending of the newsletter. If you object to the use of your data, we will no longer use your contact details for our newsletter.

The data you have stored with us for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted after you unsubscribe from the newsletter.


  1. Cookies

We use cookies on our website. Cookies are small files that are stored on your browser or mobile device when you visit or use our website. Cookies save certain settings via your browser and data about the exchange with the IT platforms via your browser.

So-called session cookies are deleted immediately after you close the browser.

In addition to temporary cookies, we also use permanent cookies that we use to ensure that your device is recognized when you open the browser. These permanent cookies remain in place for a prescribed time and are then deleted. 

If you do not want to use cookies, we advise you to change your browser settings so that cookies are blocked and / or deleted. If you do not want to use cookies, you can still access the IT platform. Please note, however, that some functions are then only possible to a limited extent.

We use technically required cookies to enable basic functions of our website and / or to guarantee the security of our website. The legal basis for processing for the aforementioned purposes is our legitimate interest in accordance with. Art. 6 para. 1 sentence 1 lit. f) GDPR.

In addition to the technically necessary cookies, we also use cookies that are not technically necessary. Your consent is required for the use of these cookies. We only use these cookies if you have given us your prior consent. You can give your consent via the cookie banner, which is displayed when you visit our website.

Here you have the option of agreeing to the setting of all cookies by clicking the “Accept all” button. If you do not want to give your consent, you can click the “Only accept essential cookies” button. In addition, we give you the opportunity to consent to individual categories (“statistics” or “marketing”). To exercise your choice, you must click on "Individual cookie settings" and make a selection in the window that then opens.

The consent settings are based on our legitimate interest in accordance with. Art. 6 Paragraph 1 Clause 1 lit. f) GDPR stored on your device for reasons of traceability.

You can find more information on the cookies that are set when you visit our website, in particular on how they work and how long they are stored in the cookie content tool. You also have the option of tracking or changing your cookie settings at any time by clicking the special icon in the form of a fingerprint located at the bottom of the website.


  1. Passing on the data to third parties

Your personal data will only be passed on to third parties if they undertake to comply with data protection laws.

If necessary, your personal data can be forwarded to our contractual partners for further processing in accordance with these data protection guidelines. This applies in particular to third parties who support us in completing and executing your order, delivering the products, finalizing the payment process for the products you have ordered, collecting payments, analyzing data or providing marketing or customer services.


  1. Google Analytics

We use Google Analytics for website analysis. This is a web analysis service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (Goolge). We only process your personal data through the use of Google Analytics if you have given your prior consent on the basis of Art. 6 Para. 1 S. 1 Letter a) GDPR. Cookies are also used here. The information stored in this way enables you to analyze the website and is forwarded to and stored on a Google server in the USA. However, if IP anonymisation is activated on our website, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area.

The full IP address is only transmitted to a Google server in the USA and shortened there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services related to website and internet usage. The IP address determined by Google is not merged with other Google data.

You can refuse the use of cookies in the browser settings; however, it is pointed out that in this case it cannot be guaranteed that our website can be used in full.

You can prevent the collection of the data generated by the cookies and related to the use of our website by Google as well as the processing of this data via the following link:

The browser plug-in available under this link can be easily downloaded and installed.


  1. Remarketing or “Similar Audiences” function

We use the remarketing or “similar target groups” function of Google Inc. (“Google”) on the website. This function is used to analyze visitor behavior and interests. This function can be used to present targeted advertising to the visitor to the website by displaying personalized, interest-based advertising for visitors to our website when they visit other websites in the Google Display Network. To carry out the analysis of website usage, which forms the basis for creating interest-related advertisements, Google uses so-called cookies. For this purpose, Google saves a small file with a sequence of numbers in the browser of the website visitors. This number is used to record visits to the website and anonymised data on the use of the website. There is no storage of personal data of the visitors to the website. If you visit another website in the Google Display Network, you will be shown advertisements that are highly likely to take previously accessed product and information areas into account.You can permanently deactivate the use of cookies by Google by following the link below and the plug provided there - Download and install in:

Alternatively, the collection of your data by Google Analytics can be prevented by clicking on the following link. An opt-out cookie will be set which prevents the collection of your data on future visits to this website. Prohibit Google Analytics tracking.


  1. Social plug-ins

On our IT platforms, we also use so-called social plugins from social networks such as Facebook, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (Facebook) or Instagram, which is operated by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025 USA (Instagram). The “plugins” can be recognized on the IT platforms by the logo of the respective social network. It is only a matter of links that we illustrate with appropriate graphics. Your personal data will not be processed due to the link. 


  1. Use of Facebook remarketing

We use the remarketing function “Custom Audiences” from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) on our website. Using this function, we can target you with advertising when you visit our website by placing personalized, interest-based Facebook ads for you as a visitor to the website when you visit the social network Facebook. To carry out the function, the Facebook remarketing tag is implemented on the provider's website.

A direct connection to the Facebook servers is established via this tag when you visit the website. This will transmit to the Facebook server which of our websites you have visited. Facebook assigns this information to your personal Facebook user account. For more information on the collection and use of data by Facebook, your rights in this regard and options for protecting your privacy, see the Facebook data protection information at . If you do not want Facebook to directly assign the information collected to your Facebook user account, you can deactivate the remarketing function “Custom Audiences”. To do this, you must be logged in to Facebook.

Your personal data will only be processed if you have previously given your consent on the basis of Art. 6 Paragraph 1 Sentence 1 Letter a) GDPR.


  1. Storage period

Your personal data is only stored within the legally prescribed requirements. We only store your data for as long as is necessary for our purposes or for as long as you revoke your consent to data processing. If there are statutory retention requirements (in particular from commercial and tax law in accordance with §§ 147 AO 253 HGB), we are obliged to save the data until the deadline has expired. After the deadline has expired, we will delete your data. You can find more information on the storage duration of cookies in the Cookie Consent Tool.


  1. Third party providers

Some activities on the IT platforms can be connected to third-party platforms that offer you the option to share your personal data with such third-party providers. The links to third-party platforms given on the IT platforms are provided as a convenience for users. We neither control these third-party platforms nor their data protection guidelines, which may differ from ours. External links on our IT platforms do not constitute endorsement or assurance with regard to third-party platforms and we therefore recommend that you check the data protection guidelines of the relevant third-party companies before submitting your personal data. The personal data that you transmit to third parties are subject to their and not this data protection guidelines. In addition, third party companies may share personal data with us; this exchange is regulated by the data protection guidelines of the relevant third party company.


  1. Use of Google Adwords Conversion Tracking

We use the online advertising program "Google AdWords" and conversion tracking as part of Google AdWords. Google Conversion Tracking is an analysis service provided by Google Inc. (1600 Amphitheater Parkway, Mountain View, CA 94043, USA; “Google”). If you click on an advertisement placed by Google, a conversion tracking cookie will be placed on your computer. These cookies have a limited validity, do not contain any personal data and are therefore not used for personal identification. If you visit certain Internet pages on our website and the cookie has not yet expired, we and Google can see that you clicked on the ad and were forwarded to this page.

Every Google AdWords customer receives a different cookie. This means that there is no way that cookies can be tracked via the websites of AdWords customers. The information that is obtained with the help of the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Here, customers find out the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

If you do not want to participate in tracking, you can object to this use by preventing the installation of cookies by setting your browser software accordingly (deactivation option). You will then not be included in the conversion tracking statistics.

You can find more information and Google's privacy policy at:

Your personal data will only be processed if you have previously given your consent in accordance with. Art. 6 para. 1 sentence 1 lit. a) GDPR.


  1. Your rights

With regard to your personal data, you have the following rights towards us:

  • Right to information about your stored personal data (Art. 15 GDPR),
  • Right to correction if the stored data concerning you is incorrect, out of date or otherwise incorrect (Art. 16 GDPR),
  • Right to deletion if storage is inadmissible, the purpose of processing is fulfilled and storage is therefore no longer required or you have revoked your consent to the processing of certain personal data (Art. 17 GDPR),
  • Right to restriction of processing if one of the conditions specified in Art. 18 Paragraph 1 Letters a) to d) GDPR is met (Art. 18 GDPR),
  • Right to transfer the personal data relating to you provided by you (Art. 20 GDPR),
  • Right to revoke a given consent, whereby the revocation does not affect the legality of the processing carried out up to then on the basis of the consent (Art. 7 Para. 3 Sentence 2 GDPR) and
  • Right to lodge a complaint with a supervisory authority (Art. 77 GDPR). For us this is basically the Hamburg Commissioner for Data Protection and Freedom of Information, Ludwig-Erhard-Str 22, 20459 Hamburg.

Alternatively, you can also contact your local supervisory authority.


All rights can be asserted at the following address:

Ferdinand & David Basement

Dorotheenstrasse 48
20301 Hamburg


  1. Right to object

According to Art. 21 Paragraph 1 GDPR, you have the right, for reasons that arise from your particular situation, at any time to object to the processing of personal data relating to you, which is based on Art. 6 Paragraph 1 Clause 1 lit. f) DS-GVO takes place, to object. You can address your objection to the person responsible (Section 1). In the event of an objection, we will no longer use your personal data for the purposes in question and will delete them from our systems, unless we can prove compelling legitimate reasons for processing that outweigh your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims. Besides You can object to the processing of your personal data for direct marketing purposes at any time without giving reasons. After receipt of the objection, we will no longer process the personal data for the purposes of direct marketing and will delete the data if processing is not necessary for other purposes (e.g. to fulfill a contractual relationship with you).

The objection must be addressed to:
Ferdinand & David UG
Dorotheenstrasse 48
22301 Hamburg


  1. Changes to this data protection declaration

We reserve the right to change this data protection declaration in the event of changes to our data processing process.

Last updated on November 8th, 2020